Author Archives: sliveroix

Anchor Text

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine…
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Absolute and relative links

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Incorporation of Company Branding and SEO

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to achieve incorporation of company branding and SEO into a strategy. This…
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Images

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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