The Importance of Social Media for Public Relations PR professionals today are using social media to either supplement or add to their existing strategies, signaling an evolution in the role of PR over the last few years. Public relations specialists were among the first few to understand the power of social media, making them leaders in the social space. Along with handling website content, more and more PR pros are responsible for their company’s and clients’ social media presence. The...

SM is an umbrella term that encompasses the technologies and the activities that people use to share experiences, ideas and information with each other. The term is still evolving. The term “SOCIAL MEDIA” most often refers to activities that integrate technology, social (or human) interaction, and the construction of words, pictures, videos and audio – better known as “user generated content” [an example of UGC would be videos on YouTube.] Social media can take many different forms, including Internet forums,...

Some time ago a distressed client (let’s call him Charlie) called me “I’ve distributed over 20,000 flyers about my business and nobody has bought anything from the website”. My first question to him was “did you check the spelling of your website address on the flyer?”. His response “I didn’t put my website address on the flyer – should I have?” … I didn’t know how to respond. Shortly after, I got another call from Charlie … but more on...

Despite consumers’ familiarity with purchasing products from the Internet, and the prevalence of website developers eager to work on e-commerce projects, developing a successful e-commerce website is no trivial matter. Certain key factors must be considered before your website is built. Failing to consider these issues first invariably results in failure. Use the following 7 points to check whether your business is ready to benefit from e-commerce. 1. How Suitable Are My Products For An E-Commerce Website? Not everything is...

The Syndrome This article could have been named “my neighbor down the street” syndrome or “my niece” syndrome. It’s really a “fill in the blank” syndrome that indicates a person’s response to the thought process for developing (or re-developing) a website for your company. This syndrome kicks in when your response is “Oh, my brother-in-law does websites, he can do one for our company”. Have you uttered those words? Do you know of someone who has said that before? To...